The Ford Edsel has never put in the saddle

In the automotive world, the resounding failure of the Edsel Ford in 1957 remains asa case study. The Detroit group has apparently he concentrated all the blunders in a single model. However, after the success of the Thunderbird, Ford had put the package aside promotion. But then, the product was not up to the promise.
First, there is the name. Edsel was the name of the son of Henry Ford and the fatherof the president of the group. However, all studies showed that consumers thought to "weasel" (weasel) in the hearing. Then there is the design, a complete break withthe current fashion. Finally, there is the price too high for the average American whodoes not prevent mechanical problems. The result: consumers have not taken the bait of the hype. In 1958, sales totaled 64,000 units painfully against the 200,000expected. In November 1959, Ford adopt the fees and sends the Edsel case sensitive.