Chevrolet Colorado was born in "the country pick-up"

Which country has the most pick-ups? Apparently not the United States, whereas the various brands in the country made pick-ups. Nor in China, the country which became the largest motor vehicle market.

"The country's largest for pick-ups in the world is Thailand. That's the reason we built the factory pick-ups in this country," said Martin Apfel, senior General Motors Thailand told reporters who visited the Chevrolet powertrain plant in Thailand.

Speech president of General Motors Thailand / SEA and Chevrolet Sales Thailand began to "feel" right when the journalists arrived at the airport Suvaranabhumi Indonesia, Bangkok.

The road in front of the airport parking lot or pick-up dominated by a single cab, double cab or extended cab.

During the two hour journey to the GM plant in Rayong, sedan seems a lot less than the pick-up. If in Indonesia double cabin pick-ups used for operational vehicles and synonymous with "male", in Thailand it is also a vehicle mount women.

Many women with a shirt collar not hesitate to drive a pick-up in the country who have rules about the use of glass film.

In the streets around Bangkok are flooded, some pick-up transporting household goods such as washing machines, furniture and even motorcycles.

"Maybe to evacuate. It fits, can carry the goods, can carry passengers, can for the road was smooth, not easy to strike when through the floods," said one journalist.

The number of pick-up in the street scene not unlike Thailand Kijang minivan, Avanza, Xenia, Stream, Panther and Livina in Indonesia streets.

General Motors chose "directly compete" with other brands in the country "fans" pick-up of mid-size class. Beginning in October 2011 they launched a pick-up all-new Chevrolet Colorado in Thailand.

The launch is the first in the world and the vehicle will be sold globally in 60 countries including the United States.

This vehicle is in the first phase will be circulated in countries of Southeast Asia and then will be exported to Australia and the Middle East.

According to Martin Apfel, All New Colorado developed over 5 years with input from the five continents. Costs incurred for the development is 2 billion dollars to produce "pickup truck most powerful mid-size with the highest performance in its class".

Then why the name of Colorado, one of the areas in the United States, and not the name of a more global or local in their respective countries?

"The name was chosen because it wanted to pass on the spirit of Chevrolet who had a history of 100 years for the truck. The name is what we think is most suitable," said chief engineer of Colorado, Roberto Rempel. Chevrolet, one of the brands owned by General Motors, will be 100 years old in November this year.

Rempel suggests that three main things that are identical from the Colorado fuel efficient, resilient and strong. "And the most important thing is safety, this condition is a chassis that is wider and longer," said Rempel.

All New Colorado using Duramax Diesel engine 16 valve 4-cylinder with common rail direct injection technology system and intercooled turbo-charger. There are two engine options are 2800 cc and 2,500 cc.

2.800cc engine is paired with a six-speed automatic transmission, will produce 180 horsepower at 3800 rpm or 470 NM of torque at 2,000 rpm. 2500 engine with manual transmission produces 150 horsepower at 3800 rpm and produces 350 NM at 2000 rpm.

The machine was produced by a new GM plant in Rayong, Thailand and is a "sister" of the 6.6 V8 Duramax that is simply outstanding in the United States.

There are 26 variants of Colorado with a wide selection of powertrain, cabin, ride height, single cabin, double, or extended or option 4x2 or 4x4. The specifications consist of low-level LS, mid-and high-level LT LTZ.

Chevrolet also claims the safest vehicles in its class with features like electronic stability control, ABS, EBD, traction control, hydraulic brake assist, cornering brake control and dual airbags.

"We believe the Chevrolet Colorado will receive the market. We do not compromise on the machine and safety. Problem fuel, we dare to compete with the pick-up class," said Rempel.