Tire manufacturer Pirelli takes a unique way of introducing their new store, The Pzero, in the Corso, Venice, Milan, some time ago. Not only featuring a number of flagship product, they even put a tattoo on the tire tread rubber manifold Diablo II Rosso's slick.
For this, Pirelli took the famous tattoo artist from the United States, Scott Campbell. He himself did not put the ink as well as on human skin, but carved in precision. Scott combines eye-shaped patterns, heart, and the skull, which he said symbolizes the passion and dynamism of life.
"This idea started in December last year in Moscow at the launch of the Pirelli calendar. Renato Montagner, Creative Director of Pirelli PZero, asked me tattooing tires, jackets, and motorcycle," I'm Scott.
In the end, Scott tattooing or print any tires, jackets made from carbon, and the special edition Ducati Diavel. The results of the tattoo-like way in tire retreading.
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